Tag Archives: McDonald’s

McDonald’s should sell a Quarter Pounder with a bun made out of Twinkies

When Taco Bell started selling those tacos with the Doritos shell last year, I experienced something of a personal fast-food renaissance. I started going back to all of my favorite restaurants, McDonald’s, Burger King, Wendy’s. But thanks to genius product launches like Doritos taco, Taco Bell maintains its lead against any would be competitors. And that’s what Taco Bell has always been about.

What do I get when I go to McDonald’s? Big Mac. What about Burger King? Whopper. Sure these chains all promote their own specialty sandwiches, constantly trying to earn a permanent spot on America’s taste buds, but it never works. I’m trying to think here and, without doing any research at all, the last time I can remember any fast-food place introducing something that stuck was when Wendy’s came up with the now classic Spicy Chicken Sandwich.

Taco Bell is different. By always pushing the envelope in terms what’s on the menu, Americans have fallen in love with items like the Chalupa, the Gordita, the Crunch Wrap Supreme. I could seriously just start typing Taco Bell favorites and I’d have an entire essay written right here. And adding Doritos to the mix changed the game entirely. What other fast-food/snack-food hybrid might we be able to come up with?

How about a Quarter Pounder with Cheese, but instead of a bun, McDonald’s can use Twinkies. They’ll call it the Quarter Pounder with Cheese with Twinkies. Or something else. I’m not much of a branding expert. I’m getting hungry just thinking about how delicious such a sweet and savory sandwich might taste. I’m tempted to run out right now to buy a Quarter Pounder at McDonald’s. Then I’ll head over to the grocery store to buy some Twinkies, so I can just make it myself at home and … wait a second.

Oh yeah, but Twinkies are getting shut down, so that’s not going to work out. Which is why McDonald’s needs to get moving on this sandwich. Think about it, I’m assuming Hostess is going out of business because it’s not selling enough Twinkies. And let’s face it, nobody’s wondering why. Who really eats Twinkies anyway? Moms today are making their kids eat rice cakes and baby carrots. It’s disgusting. I mean, I don’t necessarily blame them, because we’re all getting so fat, but when was the last time you saw anybody go to the store and buy a box of Twinkies?

It’s a food product that’s been around for like a hundred years. And now all of the sudden we’re getting so upset because Hostess is shutting the whole thing down. Stores are being looted for their Twinkies. News channels are running non-stop stories about Twinkies. After having lived the past ten years or so without so much as being reminded that it even exists, the Twinkie is relevant again.

McDonald’s, make this sandwich happen. Capitalize on Twinkie-fever before people wake up and think to themselves, wait a second, I never buy Twinkies, and nobody else does either, so I actually don’t care if it they get shut down. I guarantee you that if you bought the rights to the Twinkie and marketed this sandwich, you’d put McDonald’s back on the map. Because seriously, what else are you guys up to lately? I see you have all of these signs for a new CBO sandwich. Cheddar bacon and onion, right? Yeah, I get it, it just doesn’t sound very inspired. And I’m no ad man, but all I think of when I see ads for this sandwich is BO. It takes up over fifty percent of the title.

Do it. Make the Twinkie-bun sandwich. Give me credit for coming up with it. Or at least give Taco Bell credit. And then just send me a check. Nothing huge. OK, well, nothing too small either.

I insist

If you really want the best in life, you have to demand it. You have to insist. People always get timid and make these faces with worried expressions, and they start whining, saying stuff like, “Well … you see … it’s … it’s just that … it’s just that I don’t want to come across as pushy. I don’t want to impose.” And I’m glad that a lot of people are like this, because it leaves more room for people like me to make our demands even louder, to start insisting stronger than ever. And those other people’s worried expressions will crinkle up even more, because they really don’t like to impose, but they don’t like being imposed upon either, nobody does, but being too much of a wimp to do anything about it, they’ll cave just to get you off of their backs.

You’re not going to go anywhere in life without insisting. Whenever I go out to eat, I order my meal like a normal person. But when I see the waiter coming over with my meal, I automatically start shaking my head in disappointment, before I even get a chance to see the dish. It doesn’t matter if it’s a good dish. Everything can be better. Every chef could take just a little bit more time preparing every plate to a higher standard. And that’s what I want. I want the head chef to personally remake me my meal better than ever. Much better. And the chef’s not going to do that unless you reject the first attempt. Unless you mean business. Unless you insist.

I’m not even just talking about sit-down restaurants. I’m talking about any place you can get food. Fast food places. McDonald’s. I’ll order a Big Mac meal and when the cashier hands me the bag, I don’t step to the side, even if there’s a long line of people behind me. Even if the person who is in line behind me automatically starts ordering, assumes that I’m done, just because I have my food. I hold my hand up to that person without even acknowledging them. I tell them to wait a second. I insist.

And then in front of the cashier I start going through the bag of food. I take out the Big Mac, the fries, all of the napkins. Everything that’s inside the bag. And then I open up the Big Mac box. I take the top bun off. I start running my finger through the shredded lettuce, poking around at everything inside. Then I do the same thing with the middle bun. I turn the fry box upside town and start going through all of the fries. I even take the lid off of the Coke and spin my fingers around once or twice.

“Not so fast,” I tell the cashier. At this point, the people behind me switch to other lines, because they know I mean business. And I like it better this way. I hate feeling rushed. The cashier asks me what the problem is. In all honesty, there’s probably nothing wrong. But throughout my whole life, everybody’s always told me that there’s always room for improvement. And when I spend money somewhere, I like to think I’m getting the very best for my dollar. I like to imagine that I’m insisting on the best.

So I complain that the burger isn’t hot enough, that the lettuce isn’t crisp enough, that they sauce isn’t secret enough. I point at the fries. There are usually at least one or two burnt little pieces of potato in there somewhere. If there aren’t, I’ll complain that the fries look too greasy. Or there’s not enough salt. And this Coke, when was the last time the syrup’s been changed? Today? Really? Well did they clean out the syrup hose or did they just change the bag of syrup? What do you mean you don’t know?

And when they finally redo my meal, I insist that they put those “made fresh” stickers on all of my items, indicating to me, to the whole world, that I’m getting the very freshest, that I’ve demanded quality. If they don’t put that sticker on, I make them start all over again. Because, how do I know they didn’t just repackage the same sandwich? Of course they didn’t, my dissection was so thorough they wouldn’t have been able to. But that’s what I’ll say.

Car washes are the best. First of all, I refuse to get out of the car when it goes through the machine. I remember when I was a little kid, you always got to stay in the car. But lately I feel like they always make you get out. So I insist on staying in. Usually nobody’s up for an argument, so they just say whatever and let me go through. It’s so cool. The stuff sprays out onto the windows. And then the big strips of cleaning stuff start going up and down on the windshield. It’s exciting.

And then afterwards those guys at the end start polishing the whole thing down with towels. And then when they finish they stand around with their hands out for a tip. And that’s when I start insisting. I insist that the machine isn’t running properly, that my car usually comes out much cleaner. I start demanding to speak to the manager, to see the machine’s permits, asking when the last time this whole place has been serviced. I always get another run through. Every time. These guys don’t want you hanging around complaining all day, insisting. They’ve got a long line of cars waiting to go through. You just insist long enough and you get another ride. It’s great.

I like to go in the backseat this time and pretend like I’m prisoner on a pirate ship, and there’s a storm, but I have this plan to take control of the ship while the crew is busy battling the storm, and then right as the car emerges from the carwash, I like to fight my way to the driver’s seat and pretend like I steered the pirate ship straight out of the storm. And I get out of the car and I imagine that all of the people wiping down the car are the pirates, and that they’ve accepted me as their new captain, and I start insisting that they check for barnacles under the hood. And they look at me funny, because it’s really just an imaginary story, all in my head, but whatever, I don’t care if anybody’s looking at me funny, I’m having a great time, this pirate ship scenario is so much fun, and I’m serious here, pop open the hood and scrub. I’m serious here matey. I insist.

It’s a brand new me

I try to be a nice guy. In theory, in my head, in my image of myself, whenever I think about me, about my self-image, about Rob G. the guy, the human being, about what type of guy I am, I think, who am I? Who do I want to be? I think about being a nice person, understanding, compassionate, empathetic. I like to give out advice to people. Whenever somebody I know is angry or upset or not smiling, I like to dole out platitudes, like, “Hey man, don’t sweat the small stuff,” or, “You know, if you just force yourself to smile, eventually your brain will start firing off dopamine, so just fake it until you feel it.” And I’ll think that I really mean this stuff, and maybe at that moment I’ll actually believe it myself. Maybe I can really convince myself, fool myself for a whole day, a week even. I’ll concentrate on taking really deep breaths and catching myself before I get locked in a bad mood. And then maybe I’ll actually start to believe this for longer than a week, like maybe it’ll be a month, and I’m walking around smiling, great posture, I’m just this shining, living example of positivity. And I’m running all the time. And I’m eating great. And I haven’t fought with anybody in so long. I’m just past all of the negativity. This is a brand new me. And I’m thinking all about me, about how it’s so much better to just feel great all of the time, to just stay positive, above all of the petty, biological reactions to normal, pedestrian, everyday problems, above everyone else and their funny looks and their insults. I’ve reached a new level of spiritual maturity. I get things now. I’ve been feeling so great for so long now. Words keep popping in my mind like transcendence and evolution and growth. You know what? I’m in such a great mood. Let’s go to McDonald’s.

And then I walk over to McDonald’s, and I’m smiling. And I’m just standing tall, beaming. Radiating. I’m just radiating my chest out in front of me, taking these giant long breaths. Me and this other guy are walking towards the door at the same time, and I want to be the bigger person and hold the door open for him, to set a good, positive example, but I don’t want to run, because I don’t want him to think that I’m racing him towards the door so I can get on line first. This guy’s probably not as emotionally secure as I am, he might take my running to be just that, running, a race, while I’m actually just trying to be polite, to him, so I don’t run, I slow my pace actually, letting him go first. I’m in no rush. I’m just enjoying this lovely, beautiful day. Truly a blessing, each day. Each day, a gift. He gets to the door first and he holds it open for me. Unbelievable. I can only assume that my standing up so straight, my calm, relaxed, positive demeanor has somehow inspired this fellow human being to do me a good turn. I’m really appreciative. I’m also a little taken aback. I was counting on me being the one getting thanked, but I thank him nonetheless. I’m humble, if anything. It takes a big man to accept a gift, open-minded, and look, there’s a second door. And I went in first, so now I can return the favor. And now look who’s going to be on line first. That guy is. You’re welcome sir, think nothing of it.

But this is just taking so long. I’m not in a rush or anything, but I mean, it’s McDonald’s. How long should this really be taking? And this line setup. I never understood the McDonald’s line setup. Like there are four cashiers, and each one has their own line. So if you get in the wrong line, like the slowest line, then people at faster lines who may have entered the restaurant after you might actually be getting served first. Wouldn’t it make more sense to have one line, and as a cashier becomes available, the next person waiting in the single line would then move up to get helped? Like at Chipotle. But Chipotle is really more of an assembly line, whereas McDonald’s is all behind-the-scenes type …

And there it is. I might have fooled myself for a day, a week, but here I am on line at McDonald’s just going crazy here. Take a deep breath. It’s OK. I’m back. That was just a hiccup. That wasn’t the new me. That was the old me, but just for a second, so it doesn’t count. But that guy over there definitely came in after me and now he’s ordering. I knew it. I’m totally on the slow line. I always wind up on the slow line. It’s not the line that bothers me, it’s the inconsistency. Who is setting line policy here? Would it kill somebody behind the counter to just pay attention to who is coming in and out? And I just hate it when people cut the line and go right to the counter and start demanding, “Honey mustard! Ketchup! Free refills!” and they think that just because they already paid and are eating that they are somehow entitled to just skip right back to the front. And the cashier always stops whatever he or she is doing to get them condiments and drinks and …

This isn’t working. It’s really not. I know I’m the bigger person, I just know it, but it’s so hard to be mature and composed here when I clearly ordered a Sausage McMuffin meal and this guy just gives me the sandwich and no hashbrown. And I try, politely, calmly, to tell him that I ordered a meal, but he says I didn’t. OK, whatever, I did, but that’s beside the point, just get me a hashbrown because even if you didn’t hear me, I’m telling you right now that I wanted one so just go take my money, please, I feel like I’ve been waiting on line here for a week. And then I get home and there’s no egg, just a sausage patty, and I’m just so pissed, because I rarely get McDonald’s breakfast, I’m never up in time, and I finally find myself all calm and centered and waking up like a normal person and I just want a normal McDonald’s breakfast and I can’t even get a Sausage McMuffin with egg and. And this isn’t working out. I was a bigger person for like a second, but now I’m feeling smaller than ever. Tall, but small. And starving.